The flyer we use to advertise Bike to Market (B2M) in the neighborhoods.
This one’s pretty festive and vibrant for broad appeal, and definitely showcases the food tie-in, which is super important to our mission of improving public health. The B2M logo uses a slab-serif typeface that’s similar in style to Rockwell, so it works as a family with the BCU logo and our other materials. Flat blue graphics (with bike parts, city skyline, and the silhouetted commuter bike) make the fruit and veggie photos pop.
The Bike Union sets up its tent and repair stand in 16 farmers markets throughout Boston. Free repairs and tune-ups are offered by our volunteers. We sell helmets for cheap, and collect the community’s feedback on our Neighborhood Maps. (Where do you want to see bike lanes? Which buildings need bike racks?).
Design by Dana Busch and Matt Moore